search engine optimisation
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.
In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.
Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
“Surveys show that over 85% of internet users find new Web sites by using search-engines. It’s a fact Search Engine Optimisation must be a necessary part of your online marketing strategy.”
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How We Can Help
At IWebdesign, we devise strategies that are designed to drive traffic to your business. We first ensure that your website provides a positive user experience. If your website is outdated with small amounts of content, we will most likely recommend a website redesign.
We will then come up with a unique strategy to help establish an online presence as an authority within your industry. We will create compelling content and use multiple channels to distribute it and build a following. We only use white hat methods that will stand the test of time and continue to generate leads for your business.
Obtain top rankings for desired search terms that are crucial to your business. Work closely with our Internet marketing experts to explore every opportunity to improve your site’s Web presence.