Benefits of using video in marketing.
have a project you want to kick start? let’s take it to the moon!
The FUTURE HAS ARRIVED
2016 Was a full-on video revolution year for marketers. According to Wyzowl statistics, 61% of businesses have incorporated video as a marketing tool. 66% of these companies were not using video a year ago. This trend has progressed rapidly and will reach new heights sooner than we think.
Here’s Why Engaging Videos Are So Important:
You See These Words?
95% of Your Audience Skims Right By Them.
Professional videos are seriously important.
Especially when it comes to landing pages. I mean think about it…
How often do you actually read the text that’s way down here?
(How often do you think your prospects read the text down here?)
The words you are reading right now are what most people skim. They are here with the hope that you might come across them - but they aren’t the reason you ever buy anything. If you’re like your audience, you’re actually only reading the bold words and headlines.
But that’s ok because...
Video shows greater ROI
To get you even more excited, 76% of businesses say that video provides good return on investment. Even though video production is not yet the easiest nor cheapest task, it pays off big time.
Google loves video
Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content.
Video has the power to capture attention, keep prospects on your page, and engage them with your message.
Every marketing “guru,” guide, course, book, blog, and case study has a statistic for every niche, market and business that reads “split testing reveals: video converts over 46% higher than text content.”
I mean, let’s be honest…
You’re reading these words right now because the video at the top of this page captured your attention. At this point, practically everyone knows about the power of video.
We don’t really need to tell you (but we will do it anyway…)
VIDEO ON THE OTHER HAND?
BUT – Not Every Video Converts. Think About It.
Poorly produced videos rarely increase (they can actually hurt) conversion rates…
And when you throw just another slideshow together, you run the risk of telling your audience:
“Don’t take me seriously. ”
You know, for a fact, that’s the cold hard truth. Just consider your own experience.You click on links all the time, see videos on landing pages, and think:
“Ok, is this guy FOR REAL with the COLOR OUTLINED TEXT, outdated transitions, and 20-year-old pitch?"
And that’s why you need to take your videos seriously, and start your year on the right foot.
Get Ready To Take Your Videos To The Next Level
With A Unique ‘Logo Intro’.
Do you want to improve your video marketing? Maybe you have a video presentation coming up? Or a video demo to put together?
With a professional animated logo file, you can quickly put your logo into motion. And add your brand to your next video project
Video boosts conversions and sales
Video can also lead directly to sales. Studies show that 74% of users who watched an explainer video about a product subsequently bought it. So better start crafting your exciting product videos now!